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Demographic Survey Links
Introduction
Overall Audience
Nonprofit Audience Subset
Fundraiser Audience Subset
For-profit Audience Subset
Job-Seeker Audience Subset
Advertiser Information Links
Information For Banner Advertisers
Information for Recruitment Advertisers
Information for Marketplace Advertisers
Information
for Village Vibes Advertisers
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Profile of Overall Audience
Age
| 20 or Under |
1% |
| 21-30 |
39% |
| 31-40 |
26% |
| 41-50 |
20% |
| 51-60 |
11% |
| 61-70 |
2% |
| Over 70 |
0% |
Gender
| Female |
84% |
| Male |
16% |
| Transgender |
0% |
Country of Residence
| Canada |
99% |
| U.S.A |
0% |
| Other |
1% |
Number of Years Users Have Visited CharityVillage.com
| Less than 1 Year |
18% |
| 1 - 2 Years |
24% |
| 3 - 4 Years |
26% |
| 5 - 6 Years |
17% |
| 7 + Years |
15% |
Frequency of Visits to CharityVillage.com
| Daily |
22% |
| 1-4 times/week |
43% |
| 2-4 times/month |
20% |
| About once a month |
9% |
| Less than once a month |
5% |
Annual Compensation
| Less than $5,000 |
7% |
| $5,001 - $10,000 |
5% |
| $10,001 - $20,000 |
9% |
| $20,001 - $30,000 |
12% |
| $30,001 - $40,000 |
18% |
| $40,001 - $50,000 |
17% |
| $50,001 - $60,000 |
14% |
| $60,001 - $70,000 |
7% |
| $70,001 - $80,000 |
4% |
| $80,001 - $90,000 |
2% |
| $90,001 - $100,000 |
2% |
| $100,001 - $125,000 |
1% |
| More than $125,001 |
1% |
Employment Status
| Nonprofit/Paid |
50% |
| For-profit/Paid |
15% |
| Unemployed |
14% |
| Government/Paid |
9% |
| Student |
7% |
| Unpaid Volunteer (Full-Time) |
3% |
| Homemaker |
2% |
| Retired |
0% |
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