Raising Money By Mail:
Strategies for Growth and Financial Stability
by Mal Warwick.
127 pages. From Strathmoor Press.
Mal Warwick's Revolution in the Mailbox
has been revised, updated and is now available in a soft cover edition. Retitled Raising Money by mail: Strategies for Growth and Financial Stability, the book differs in one respect --- all materials related to political campaign fundraising have been eliminated to a produce a volume that charity fundraisers will find easier to use.
Written in response to years of seeing bewildered looks on the faces of clients, employees, and friends, the book demystifies the fundraising process. "To succeed in direct mail fundraising over the long term, it's essential to distinguish between strategy and tactics. As in any other field, you can win the battle and lose the war," declares Warwick.
Tackling subjects like starting out, the anatomy of a direct mail fundraising package, getting the most from your donors, and working with direct mail consultants, Raising Money by Mail treats a complex subject with clear examples and concise rationale. This book is a 'must have'.
Buy the book:
International: buy through Amazon.com: US$19.95
