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| Path: Main Street : QuickGuides : Communications |
Communications
Last updated June 2010
Welcome to our general subject guide about communications. Here you'll find links to a wide range of resources about communications on our site and around the world.
If you know of a resource that you think we should add to our collection, please send an e-mail to editor@charityvillage.com with the details.
Articles | Resource Web Sites | Online Publications | Books | Print Periodicals | Organizations | Educational programs | Conferences/Seminars | Associations | Consultants | Services/Products | Book Reviews
Articles
From the Research Section of the Library at CharityVillage®:
- Cause-Related Marketing
- Communications
- Database Marketing
- Direct Response Marketing
- Fundraising Marketing
- Marketing Partnerships
- Media Relations
- Relationship Marketing
- Other Research Articles
Resource Web Sites
- Action Alerts for the Internet: A guide to effective design
This brief but thorough guide by Phil Agre is an excellent primer on starting effective online campaigns.- AllAboutBranding.com
Your one-stop-shop for everything you ever wanted to know about branding your organization. From creation to communication, management to evaluation, this site is dedicated to examining all issues relating to branding.- All About Public Relations
Includes a handy public relations toolkit, PR desk references, and an extensive collection of articles on the subject of public relations.- Arts Marketing Online
A series of articles, resources, and links from the National Arts Marketing Project to help arts and cultural groups with marketing issues.- Benton Foundation's Communications Policy Project
Works to define the public interest in the information age by equipping advocates with communications policy news and analysis, and documenting effective uses of new communications tools.
- Big Duck
This company works exclusively with nonprofits to improve their communications. The site has a variety of resources on nonprofit communications, including podcasts, webinars, articles, and links, as well as a free monthly newsletter.Canadian Social Research Links
A virtual resource centre for Canadian social program information that includes launchpads to external sites, thematic research guides, online social research tools and virtual library pages, among other things. The site is maintained by maintained by Gilles Séguin.- Capital Quest, Inc.
This website contains samples of materials and information from some of the company's campaigns including case statements, solicitation guides, and a video script. It also contains information on how and why to conduct feasibility studies, how to solicit major gifts, how to recruit top leaders, what types of materials are necessary for a campaign and typical costs associated with a capital campaign. *Note: although free, you must sign-in to access the site contents.- Cause Marketing Forum
Offers a wide variety of articles, tools, case studies, and other resources designed to help nonprofits make the most of their cause marketing initiatives.- Communications Network
A network of peers sharing, learning and creating opportunities to advance the practice of strategic communications in the philanthropic sector. The site includes tools and tips, research, reports and more.- Coyote Communications
Offers a guide for companies interested in doing pro bono work or donating other services to nonprofits, as well as several tip sheets for nonprofits on such topics as internet outreach, web development and maintenance, and using database software.- Diosa Communications
This site has a large number of resources and articles to help nonprofits integrate Web 2.0 strategies into their communication plan. They also offer a monthly round-up of links to articles addressing Web 2.0, social media, and fundraising.- Full Circle Online Community Toolkit
An extensive set of tools related to online communities, including articles about what they and how to facilitate them, plus sample online community guidelines, rules, and member agreements.- GB3 Nonprofit Marketing
A great introduction to the different marketing approaches available to nonprofits, including direct marketing, viral marketing, cause-related marketing, and other strategies.- Get Active
Part of the Greenpeace Australia web site, this suite of pages offers ground rules for organizing and campaigning in your community. Not specific to Greenpeace issues or environmental ones, the site is helpful for almost any new community organizer.- Guide To Online Video
Developed by See3 Communications, this site offers a seven-step process for creating online video for use in marketing and communications. The site uses videos to explain their concepts, giving users clear examples of their suggestions.- HandsNet
Empowers organizations to integrate effective online communications strategies to strengthen their programs and policies for children, families and people in need.- Management Center (The)
Offers a resource library filled with articles on topics ranging from board governance and leadership, to communications, marketing, organizational development, and much more. Also includes a free nonprofit organization assessment tool.- Marketing Today
Although not directed specifically at the nonprofit sector, this site includes a wealth of information on marketing in the 'information age'. Resources include an ROI calculator for direct mail and e-mail campaigns, research and analysis of recent marketing trends, and articles on topics related to marketing and e-marketing.- Message in-a-box
This toolkit is a set of strategic guides to using communications tools for social change, together with a suite of open source tools to get you making your own media. The guide covers strategy, audio, Internet, images, print, video, and mobiles.- Mission Minded
This site contains a variety of downloadable fact sheets covering marketing and communications topics such as building your brand, creating communications plans, creating taglines, marketing for fundraisers, and more.- Nancy Schwartz & Company
This site provides a number of articles dedicated to helping nonprofits implement successful marketing and communication plans. Articles cover such topics as social media, blogging, email newsletters, graphic design, unique approaches, and more. Users can also sign up for a free newsletter.- Nonprofit Marketing Guide.com
Created for do-it-yourself marketers and one person communications departments, this site offers a variety of free resource articles, several newsletters, and a nonprofit marketing blog.- Nonprofit PR: Communication with a Purpose
This forum is an extension of the Social Marketing Leadership Roundtable for executives of nonprofit organizations in arts, health and human services. The blog is filled with promotional and advertising ideas for your organization.- NP Advisors
Provides nonprofit organizations with a digest of useful information, articles, and analysis on such topics as online advocacy, Internet fundraising, content management, successful e-mail marketing, and more.- Ragan.com
A comprehensive site featuring news, ideas and conversations for communicators worldwide. It includes information and articles on everything from internal communications, to public relations, speechwriting, web content, government communications and much more.- ROI Calculator for Social Network Campaigns
This tool calculates an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. Similar to an online mortgage calculator, all you need to do is enter the starting assumptions in the appropriate boxes and the tool calculates results automatically.- Ruddle Creative's Writing/Design Tips
A helpful series of Q&As about newsletter writing, design, and editing.- Social Marketing Institute
Works to advance the science and practice of social marketing. Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well being and that of society.- SPIN Project
The Strategic Press Information Network (SPIN) provides media technical assistance to nonprofit public-interest organizations who want to garner positive media attention. Along with other resources, the site offers a comprehensive tutorial on dealing effectively with the media.- Virtual Activist
A training course from NetAction for those who would use the Internet to actively promote causes. Session headings range from Using Email for Outreach, Organizing and Advocacy to Membership and Fundraising .- Other Online Resources at CharityVillage
Online Publications
- Annual Reports Insider, a free monthly ezine on creating nonprofit annual reports, including tips, reviews, interviews, and more.
- Briefings Publishing Group. The web site includes recent articles from the company's four print newsletters: Communication Briefings, Team Management Briefings, Managers Edge, and The Competitive Advantage.
- Donor Digital Direct, a free email newsletter about online fundraising, advocacy, and marketing.
- Drum Beat, an online and e-mail based newsletter from the Communications Inititiative that offers links and updates about communication, development and global change.
- Econnect Communication Newsletter, a monthly update from Econnect Communications in Australia. This newsletter provides communications tips that, although useful to all sectors, are especially relevant to those working in the fields of science and resource management.
- Free Range Thinking, a monthly newsletter of communications best practices and resources for public interest groups, foundations, and progressive businesses that want to reach more people more effectively.
Fresh Marketing, a free monthly e-newsletter featuring a marketing and communications advice column, practical tips, and suggestions on resources and innovative marketing approaches for nonprofits.
- Getting Attention, a free e-newsletter featuring a marketing and communications advice column, practical tips, and suggestions on resources and innovative marketing approaches for nonprofits.
- Media E-Tips a free, bi-monthly e-letter for spokespersons and media relations people from Al Rothstein, who trains people who face the media spotlight, give speeches, or work as public relations professionals. To subscribe, send e-mail to mediabrain@rothsteinmedia.com, and in the body of the message type SUBSCRIBE NEWSLETTER
- New Thinking, a free weekly email newsletter that focuses on best practice in web content management.
- Nonprofit Marketing Tips, a weekly e-newsletter full of helpful articles, tips, resources, and event news from Nonprofit Marketing Guide.
- Publicity Hound's Tips of the Week, a free e-newsletter loaded with tips, tricks and tools, case studies, and advice on how to work with the media on a shoestring budget. An archive of free articles is also available online.
- Sixty Second Secrets, a free e-newsletter published by Susan Harrow, filled with specific marketing tips and ideas to improve your organization's communications strategy. Archives of past issues are available online.
- SmartBrief on Social Media, a daily newsletter delivering news and insights on the business of social media. Here you'll find information about new and established social networks, user-generated content, blogging, wikis, media sharing, and more.
- Other Online Publications at CharityVillage
Books and other publications
Periodicals
Educational Programs
CharityVillage Campus
Conferences/Seminars
Associations
Alberta Magazine Publishers Association
Founded in 1995 by a dedicated group of Alberta magazine publishers, the objective is to develop a strong magazine industry through distribution and promotion of Alberta-based magazines.
Actively promotes the common interests of Canadian advertisers and provides expertise, education, pertinent information, and networking opportunities.
Dedicated to the excellence, credibility, and economic well-being of its members through leadership, education, and communication.
CAB is the voice of most of Canada's private radio and television stations and specialty services. We provide facts and latest news about the private broadcasting industry, and we are committed to helping bring you what you want to watch and listen to.
Canada's premiere association of visual communicators. CAPIC actively and successfully represents the interests of members in a wide range of areas from copyright to business practice.
The association represents hundreds of professional trainers, facilitators, and keynoters from coast to coast. It offers many resources for speakers, as well as those who are looking for a professional speaker.
The CCA seeks to promote communication research and studies in the belief that a better understanding of communication issues is vital to an informed public and building a healthy reasoning society. Members come from all provinces and a variety of disciplinary backgrounds including journalism, communication studies, and the social and human sciences.
The Canadian Community Newspapers Association is the national voice of the community press in Canada. It represents more than 670 English-language community newspapers with a total first-edition circulation of more than 6.8 million copies per week.
The Canadian Magazine Publishers Association represents a diverse and vital group of more than 300 Canadian consumer magazines devoted to covering a wide range of subjects of interest to the Canadian reading public.
A national association of professional communicators and public relations practitioners.
CWC is a national, bilingual not-for-profit association dedicated to the advancement of women in all converging sectors of the communications industry including television, radio, cable, telecommunications, film, video, new media, and allied fields. We have over 1,300 members, women and men, in 12 chapters across Canada.
Promotes professional editing as key in producing effective communications. Its 1,000-plus members, salaried and freelance, work with individuals and in the corporate, technical, government, nonprofit, and publishing sectors.
A networking group of independent business people who work in a variety of communications fields. Members provide such freelance services as writing, editing, translation, photography, graphic design, desktop publishing, video production, public relations, training, proofreading, and more.
A national organization that represents communications professionals in the Health Care sector. Members receive professional development, an annual national conference, an awards program, newsletters and research collected through membership surveys.
An international organization of professionals from a wide range of backgrounds focusing on organizational communication.
- Atlantic Canada Chapter
- BC Chapter
- Calgary Chapter
- Edmonton Chapter
- Grand Valley Chapter
- London Chapter
- Montreal Chapter
- Ottawa - National Capital Region
- Regina Chapter
- Saskatoon Chapter
- Toronto Chapter
- IASB --- International Association of Speakers Bureaus (International: Indianapolis, IN)
The worldwide trade association of speaker agencies and bureaus, with members in Canada, England, Australia, the Netherlands, New Zealand, and the United States. Member bureaus subscribe to a code of ethics, take part in ongoing professional development, and adhere to a high level of professional standards.
A non-profit organization founded in 1976. PWAC's membership includes over 400 professional freelance writers, journalists, editors and communications experts. It offers professional development, colleague support, political lobbying and helps to set standards of practice for the publishing industry in Canada.
- Other Professional Associations listed at CharityVillage
Consultants
- Communications & Marketing
- Design
- List Brokers
- Market & Public Opinion Research
- New Media
- Public and Community Relations
- Social Marketing
- Translation
- Writing & Editorial
- Marketplace at CharityVillage
Services/Products
- Directories
- Periodicals
- Printing
- Promotional Products
- Publishers
- Signage/Displays
- Film & Videotape Production
- Marketplace at CharityVillage
Book Reviews
- Big Idea (The): A step-by-step guide to creating effective policy reports
- Conducting Community Forums
- Dos and Taboos of Public Speaking
- Executive Speeches
- Getting the Message Out
- Listening: The Forgotten Skill
- Lobbying and Advocacy Handbook for Nonprofit Organizations (The)
- media-wise
- Presentations Plus
- Publicity Kit (The)
- Other Book Reviews at CharityVillage
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